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Serving US, UK & ANZ Markets

LinkedIn Ads & ABM that builds real pipeline

Most B2B companies run LinkedIn Ads. Very few can tell you how much pipeline those ads actually created. I fix that — connecting every ad dollar to measurable revenue.

📅 Book a Free Strategy Call See how it works →
$10M+
LinkedIn Ad Spend Managed
80%
Lead Volume Increase
25%
MQL→SQL Improvement
2×
Faster Market Penetration
80% more leads. Same budget.
Campaign Performance
Live Results
Cost per Lead ↓ 40%
MQL → SQL Conversion ↑ 25%
Pipeline Attribution 100% Tracked
Market Penetration Speed 2× Faster
✅ Full attribution. Every touchpoint.
$10M+ in LinkedIn Ad spend managed
The Problem

Why most B2B LinkedIn Ads fail to drive pipeline

You're spending thousands on LinkedIn Ads. But when your CMO asks "what did it generate in pipeline?" — there's silence. That's the gap I close.

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Wasted Ad Spend

Running LinkedIn campaigns without proper ABM targeting means paying premium CPCs to reach the wrong people at the wrong accounts.

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Zero Attribution Visibility

Clicks and MQLs mean nothing if you can't connect them to pipeline and revenue. Most teams are flying completely blind on ROAS.

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ABM & Ads Disconnected

LinkedIn Ads running in isolation from your ABM strategy means target accounts never see a coordinated, personalised message.

These three problems are costing B2B companies millions in wasted spend and lost pipeline every year. The fix isn't more budget — it's smarter strategy.
What I Do

Services that build real pipeline

I don't just run ads. I understand your business, audit your current setup, build a smarter ABM strategy, and make sure every dollar is tracked back to revenue.

01
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LinkedIn Ads Management

Full-service LinkedIn advertising built around your target accounts — not just demographics. Strategy, creative, and ongoing optimisation.

  • LinkedIn Ads audit & strategy
  • Account-based audience targeting
  • Ad creative & copy direction
  • Bid management & optimisation
  • Monthly performance reporting
02
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ABM Strategy & Execution

Build and execute an Account-Based Marketing programme that aligns your sales and marketing teams around high-value target accounts.

  • ICP & target account identification
  • ABM playbook development
  • Multi-touch campaign orchestration
  • Sales & marketing alignment
  • Account engagement tracking
03
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Pipeline Attribution & ROAS

Connect every LinkedIn touchpoint to pipeline and revenue. Finally answer: "What did our LinkedIn spend actually generate?"

  • Full-funnel attribution setup
  • CRM & LinkedIn integration
  • Custom pipeline dashboards
  • ROAS calculation & reporting
  • ROI analysis & forecasting
Balaji CM — ABM Pipeline Consultant
$10M+
Ad Spend
5 Yrs
Experience
4
Markets
About

The specialist behind ABM Pipeline

✦ Balaji CM

With 5 years of hands-on B2B marketing experience at Infosys and Zycus, I've managed over $10M in LinkedIn Ad spend across US, EMEA, APAC, and ANZ markets.

I don't just run ads — I understand your business first. I dig into your current LinkedIn setup, identify what's wasting budget, build a smarter ABM-led strategy, and implement full-funnel attribution so you can finally prove marketing's impact on revenue.

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5 years B2B experience — Infosys & Zycus
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$10M+ in LinkedIn Ad spend managed
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Specialist in US, EMEA, APAC & ANZ markets
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Full-funnel attribution — every touchpoint tracked
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View LinkedIn Profile →
"Every dollar spent on LinkedIn Ads should be tracked, attributed, and optimised for maximum pipeline impact." — Balaji CM
Results

Real results. Real pipeline.

Anonymised results from B2B SaaS and tech companies across US, UK and ANZ markets.

📈 80% more leads, +30% budget

We increased lead volume by 80% with only a 30% increase in budget. The ABM targeting completely changed the quality of leads — our sales team finally stopped complaining about MQL quality.

VP of Marketing
B2B SaaS Company — US Market
🎯 25% MQL → SQL improvement

MQL to SQL conversion improved by 25% once we aligned LinkedIn Ads with the ABM strategy. Sales and marketing are finally speaking the same language — pipeline attribution is crystal clear.

CMO
Enterprise Tech Company — EMEA
⚡ 2× faster market penetration

We achieved 45% market penetration in half the expected time. Every single touchpoint was attributed — we knew exactly which campaigns drove which accounts into pipeline. Game-changing visibility.

Head of Growth
SaaS Scale-up — ANZ Market
How It Works

A system, not just a service

I don't just run ads. I build a connected pipeline system — from understanding your business to proving every dollar's impact on revenue.

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01. Audit
Deep dive into your current LinkedIn Ads setup — identify waste and missed opportunities
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02. ABM Strategy
Build your target account list, ICP, and ABM playbook aligned with sales
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03. LinkedIn Ads
Launch full-funnel campaigns targeting your exact accounts — awareness to conversion
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04. Attribution
Connect every ad touchpoint to your CRM — track pipeline influence and ROAS
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05. Pipeline
Measurable pipeline and revenue growth — with proof your CMO and CFO will believe
The result: Pipeline you can prove. ROAS you can show.
See it in action →
Pricing

Simple, transparent pricing

No retainers that go nowhere. No vague deliverables. Just a clear scope, clear results, and a clear price.

Starter
$1,500/mo
Ad spend: $3K–$10K/mo
✓LinkedIn Ads audit & setup
✓Campaign management
✓Monthly reporting
✓Bi-weekly strategy calls
Book a Call
MOST POPULAR
Growth
$2,500/mo
Ad spend: $10K–$30K/mo
✓Everything in Starter
✓ABM strategy & execution
✓Pipeline attribution setup
✓CRM integration
✓Weekly strategy calls
Book a Call
Enterprise
Custom
Ad spend: $30K+/mo
✓Everything in Growth
✓Full ROAS reporting suite
✓Dedicated Slack channel
✓Custom deliverables
Book a Call

All prices in USD. Ad spend is separate and paid directly to LinkedIn.

FAQ

Questions about working with ABM Pipeline

Let's Talk

See how ABM Pipeline works for your company

30 minutes. No pitch deck. I'll look at your LinkedIn Ads setup, your ICP, and your funnel — and map out exactly how to turn your spend into measurable pipeline.

✓
Full LinkedIn Ads audit of your current setup
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Custom ABM + pipeline plan for your ICP
✓
No commitment. No hard sell. Just useful insights.
$10M+
Ad Spend Managed
80%
More Leads
33×
Avg ROAS
4
Global Markets